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If you will look at the whole scene carefully you will observe that it is a good deal for a merchant, be it a small player or an international brand. If we take marketing alone, with the exception of sales that incur from online purchasing, we will see that the websites offer economical means of sharing and distribution of information. An online advertising and marketing campaign does the same job as offline ones do, but at a lesser budget requirements.

One of the best things offered by affiliate marketing is that it is performance based. Thus a merchant spends or invests in marketing which in turn gets re-converted as returns.

If we talk about online purchasing, which can be tracked, the marketing practice allows a merchant to see his progress and the overall profits he would make. If an affiliate sells a product of merchant North American Bancard ISO for ten pound, accruing a profit say one pound to merchant, the merchant won't be unhappy giving him say a quarter. That is the best prize and for merchant it is the best deal.